Every day, millions of young professionals take part in philanthropic efforts like donating and volunteering. Millennials are often referred to as being service oriented and giving. They also use volunteering and fundraiser events for professional networking. In general, millennials donate their time and money to help a good cause, meet other professionals, and add the experience to their resume. For this reason, community involvement is an excellent way for associations to connect with these young, prospective members.
By creating crowdfunding campaigns, hosting fundraiser events, building association volunteer teams, and being involved with the community, associations can recruit more young members.
Join Local Community Efforts
According to an article written by Forbes, about 23.5% of adults volunteer with a nonprofit. These volunteers give 8.7 billion hours of their time annually. As an association, a great place to start getting involved is local. This way, associations can find more of the local professionals in their industry that may have an interest in membership. By showing potential members that your association cares about the community, you show that you care about members as well.
Local fundraising events tend to involve local business owners and figureheads of the community. These events are the perfect place to set up a booth and get to know everyone. Build awareness for your association and give yourself a chance to share the benefits of association membership.
Associations can involve themselves in the community by:
- Creating an association team for charity walks/marathons
- Signing up for a booth at career fairs, community development workshops
- Volunteering time for community action projects
- Donating to a nonprofit auction event
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As Millennials are towards the beginning of their career, they are preoccupied with two goals:
- To do good in the world
- To grow professionally
Give them the opportunity to meet these goals, and your association provides immediate value to prospective members. By understanding the mindset and goals of millennials, you can share the benefits of membership that meet these goals and gain new membership. Where else can associations meet millennial where they are?
Volunteer Association Time to Colleges
Another way to get involved in philanthropy is by donating time and resources to higher education. The majority of college students are typically in their early 20s and looking for opportunities to meet professionals in the field they are interested in. This is where associations can inspire students to become a member and open the door to countless professional opportunities.
Associations can volunteer time to colleges through workshops, guest speaking, and career fairs. This shows potential millennial members that your association cares about helping people, namely them. Your association can provide countless opportunities for a generation that is struggling to make the most of their degree. By becoming a member, they guarantee themselves valuable resources and networking opportunities. These benefits increase the chances of finding a great job in their field following graduation.
Association Membership and E-Philanthropy
Associations are not just locals. They involve membership from industry professionals living all over the country. It has never been easier for associations to reach prospective members through the power of the internet. New, prospective members communicate through emails, social media, website chats, online forms, and more. It really is impressive the number of ways that associations can use the internet to increase membership. One of the ways is through e-philanthropy!
By using all of the tools available to you, your association can make it easier for new members to find you. Share photos and videos from current volunteer projects, run crowdfunding campaigns on your website and send emails to subscribers that include information about upcoming fundraiser events. There are a ton of ways that you can share your history of philanthropy, raise money for nonprofit organizations, and connect with young prospective members who may have an interest in volunteering or donating.
This is more applicable once a person is aware of an association and has subscribed to the email list. Email is further down the funnel between awareness and membership than social media or a blog. This is where you can highlight professional connections, resources, and events only available to members.
Share past community involvement and what members only volunteer opportunities are available to them if they join now. Leave a sense of urgency and a reason to become a member this week, instead of months from now. Use AI technology to streamline this process and craft personalized emails in less time.
Part of the value of membership is exclusive content. That being said, you can still create a public blog with examples of past efforts, fundraisers, and networking events! This shows enough that it doesn’t take away from exclusive content and gives the prospective member an idea of membership.
Add a call to action at the bottom of each blog post to join your association! Allow prospective members to join an e-newsletter or follow on social media. Create content that shares the benefits of volunteering or donating as a member of an association.
For e-philanthropy, an association can do a lot through social media. For example, associations can create private events for members to fundraisers and community involvement. They can share blog content that highlights the association’s giving efforts. Associations can also create private volunteer groups for members. Crowdfunding efforts can also be shared on social media or even run through Facebook!
There are plenty of ways to use social media to build awareness and increase membership through nonprofit work. Using streamlining technology, your association can automatically schedule posts for social media so you can focus on creating groups, events, and being responsive to followers.
Community Involvement for The Greater Good
In short, it feels great to give. It is gratifying to spend time and money on a cause that helps others. Giving and volunteering is a fantastic way for an association to bring its members together for the greater good. At the end of the day, you may attract more “do-gooders” to become a member of your association. Associations and community involvement go together like peanut butter and jelly.
So, what will your association do to give back this year?