New Player, InLoop, Redefining Publishing for Associations

InLoop has emerged as a new player in the field of publishing to assist associations in creating a smarter eNewsletter and online newsfeed.

As the advertising world has already discovered, content is a powerful tool and is the most effective way to engage a community and increase customer retention and acquisition.

InLoop seeks to help associations fill the void for business professionals that are looking for industry news every day. However, a significant difference between InLoop and other current solutions, is that InLoop is an advanced technological solution that does not require manual intervention to discover new content.  The InLoop platform does all the heavy lifting with discovering and categorizing the content, and the final 10% of editing and approving the news is be done by either InLoop editorial staff or the association.

Our platform offers some major advantages, including:

      1. A smart content algorithm that automatically scans all association vendor websites and the entire web for industry-specific, related content.
      1. Personalized content with customized feeds that users can select by industry.
      1. Deep analytics, which enables the association to see trending topics and know exactly what its members care about the most. Know the who, what, where, and when of your members interests in your industry.
      1. InLoop’s NewsTracker, which is a 24/7 live news website with weekly newsletters.

After finding the right content, our system categorizes and sub-categories the content, and ranks it by many factors. With InLoop, associations can create entire, comprehensive news platforms by showing only the most valuable, professional, and relevant news articles.

“Nowadays, there is more and more content being produced, and finding the ‘needle in the haystack’ of relevant content can be time consuming we often miss these valuable insights” says Ryan McGann, InLoop CEO. “The InLoop Platform helps associations stay relevant and become most trusted information resources for their industries. Our current clients experience increases in their newsletter open rates every week, and the fact that we deliver relevant, personalized content speaks for itself in the statistics.”

Major associations have already started using InLoop, including the Association of the United States Army (AUSA), the Air Force Association (AFA), the International Association of Exhibitions and Events (IAEE), and the Restaurant Facility Management Association (RFMA) to increase member engagement, attract new members, maximize retention rates, increase organizational relevancy, and take back control of their association brands.

If you want to learn more about what InLoop can do for your association, please e-mail InLoop at info@inloop.com or call (855) 328-8428.

Contact:

Ryan McGann, CEO

2731, Suite A, Mount Vernon Avenue

Alexandria, Virginia 22301

ryanm@inloop.com

Ph. 631.678.6231

Bill Sheehan, Vice President, Business Development

2731, Suite A, Mount Vernon Avenue

Alexandria, Virginia 22301

bsheehan@inloop.com

Ph. 703.473.7760